What irony

Cerveza Sol (Sun Beer) here in Mexico has been running its Qué Ironía (What Irony) ad campaign for quite some time. The idea behind the campaign is how ironic it is that when the Sun comes out the temperature drops, everyone gets refreshed, etc. So they have a lot of billboards that highlight ironic situations. Here is one of the funnier billboards in the campaign:

What irony!

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